• What is 'product placement'?

when companies arrange to have a specific brand used in a particular TV show or film, or by a specific actor.

• How much does Martha Stewart charge to mention a product on the air?

$10,000 for a 30-second spot, as opposed to $18,000 for The View

• Do you think her use of this is hurting her ratings?

No it is just helping her company and housewives at home who need help with this things and don't know what to buy. She is like michael jordon but for home needs.

• What do you think of product placement?

I think as long as it helps promote their business good for them it is not my problem because i am not the one spending the money or investing it even though it would be nice to invest in it. But if you look at it at if i buy the product then i am investing money in it and i am spending money. this is what i think about product placement.